If you are fresher student,
If you are web developer,
If you are web designer,
If you want to start your own business,
then you must have knowledge of Digital Marketing.
Digital Marketing Training In Pune
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SEO and Digital Marketing combined with digital strategy can give your business an edge over your competitors by improving its digital presence. In this weekend workshop you get to learn tips and tricks for SEO, social media marketing for your business,how google works and how your b2b or b2c business can benefit from Digital Marketing.
Digital Marketing Weekend Workshop Includes:
Session 1: SEO : On Page Activities
Session 2: SEO : Off Page Activities
Session 3: SEO : Off Page Activities,Tools & Reporting
Session 4: SMO : Social Media Marketing (FB,TW,Pinterest,Linkedin etc)
Weekend Workshop Saturday OR Sunday (4 days Sessions) Online or for Pune at your place
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Session 1 : On-Page Optimization :
The first requisite for SEO is to make the website Search Engine friendly. So the website is studied in depth to see if it full-fills the requirements which the Search Engines look for, in order to rank a website. Any changes carried on in the website in this regard are referred to as On-Page Optimization. SEO Institute explains and teachs the following as part of On-Page Optimization
- Site Analysis
- Competitive Analysis
- Analysis of Similar websites
- Keyword Tools
- Keyword Research
- Selection of Keyword
- Placement of Keywords
- Creation and Importance of Title
- How to create Meta Tag
- Creating the Content
- Keyword Density
- Web site Content Optimization
- Proper URL Structure
- Optimization of Images alt tag
- Creation of Sitemaps
- Doorway Pages
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Session 2 & 3: Off-Page Optimization
Once the website is optimized On-Page as per the criteria of Search Engines, the role of Off-Page Optimization begins. The Off-Page Optimization primarily consists of those procedures which are conducted over the internet to help the site improve the search ranking of Search Engines. If the Off-Page Optimization is carried out with precision and patience, the website can rank in the top searches on the first page of search results. Following is the course content for Off-Page Optimization
Link Building :
- Search Engine Submission
- Article Submissions
- Press Release Submissions
- Directory Submissions
- Blog comments
- web 2 creations & promotions
- Blog Creation and Promotions
- Posting Free Classifieds
- Social BookMarking
- Video/PDF/PPT Optimization
- Wiki links
- Question Answers
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SEO TOOLS :
- SEO Open
- Page Rank Checker
- Domain Age Tools
- Google Keyword Tool
- Google Analytics
- Google webmaster
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SEO REPORTING :
The website is being optimized, and also after it has been optimized, certain parameters need to be studied to check the results, and move accordingly, for which we teach the usability of following resources
- Google analysis
- Tracking and Reporting
- Securing Ranks
- Reports Submission
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Session 4 :
Social Media Marketing:
- Facebook : Business page creations,friends,Likes,etc
- Twitter : Twitter acount,add relevant business persons,retweets,etc
- Linkedin : Professional connections for B2B sales purpose
- Google+ : Google listing
- Pinterest: Add pins,likes,repins,send pins,etc