How to become a successful digital marketing expert?
Peoples spend more time using internet and less time with other channels.
Digital marketing is not straight forward as traditional marketing.
If someone have a marketing background and want to become a digital marketing expert; may be wondering which is the best way to go about it.
There are many courses on digital marketing which are being offered as online courses and one-on-one coaching programs,workshops,etc.
There are certification exams such as Google Adwords certification, HubSpot Inbound Marketing certification program,etc. But if anyone attending all these courses and getting all the certificates make you a digital marketing expert? The answer is a NO.It may help you learn the fundamentals and advanced concepts in digital marketing but it does not make you career ready for a position like Digital Marketing Expert. Digital marketing expertise comes with digital marketing experience.
Anyone can learn digital marketing by applying the concepts in your own mini-project.The best way to become a digital marketing expert is to start practicing digital marketing from today.For that need is a computer, an internet connection and a small amount of money to play with.
Follow some steps to learn :
Choose any topic you are passionate about and start a blog on that topic.
Learn a basic SEO and write your blog by applying some SEO strategies
Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.
Create an Google Adwords account and do some keyword research for what people are searching in Google to find information on the topic you are blogging about.
Write more unique articles and publish on your blog.
Open a Facebook page for your blog and share the articles on your Facebook page.
Promote your page with Facebook advertising.
Add Facebook like box in your blog.
Embed social sharing buttons in your articles.
Sign up for an email marketing service such as Aweber.
Promote your blog via Google Adwords.
Get started with very low CPC bids. Google provides free $100 credit for promotion for new account.
Sign up for Google Adsense if they approve you can add google ads to your blog.
Convert your blog into a mobile friendly blog and create mobile ads in Adwords.
Practical experience of applying digital marketing principles added with some qualifications makes you an ideal candidate for a job profile such as Digital Marketing Manager of a brand or company.
Practical Seo Training in Pune